Hi, I'm Gwen

Designer. Creative thinker. Strategy-minded problem solver.

I’ve spent two decades designing, directing, and deconstructing the way people see, feel, and act in response to brands.

Currently designing across 50+ brands in a high-volume agency environment.

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Brand Research

Visual Presentation

Services

Multi-Channel Campaign Creative

Concepting and designing high-performing creative across digital platforms—ads, landing pages, and campaign assets built for clarity, speed, and conversion.

Digital Ad & Conversion Design

Designing ad creative and landing experiences that grab attention, communicate instantly, and drive action across paid channels.

Concepting & Visual Direction

Translating ideas into clear visual concepts—shaping messaging, hierarchy, and creative direction so the work communicates instantly.

Design Systems & Creative Ops

Creating scalable design systems and workflows that keep output fast, consistent, and aligned across multiple projects and teams.

Selected Work

Delta Home Services

Website design / conversion-focused UX

Lead Close Pro

Campaign design / ad creative system

Brand Identity & Visual System

Brand Identity System

Campaign Work / Ad Creative

About Me

Hi

I'm

Gwen

I’ve spent 15+ years in the creative industry and every one of them has made me a little more strategic, a little more stubborn, and a lot more clear on what good creative work is actually for.

I’ve led visual strategy and execution across campaigns, brand overhauls, product launches, and messy middle-of-the-night decks that needed to win hearts by morning.

I’m a designer by trade, a creative director by experience, and a compulsive problem-solver by nature.

I’m used to high-volume, fast-turn environments where clarity and execution matter as much as ideas.