Project Overview
Multi-channel campaign designed to cut through industry noise and speak directly to real business pain—lost leads, slow response time, and missed revenue. Designed to communicate value in seconds—before the user scrolls, skips, or clicks away.
Details
Client:
VIIRL (Internal Product Marketing)
Role:
Concept, Design, Campaign Executio
Campaign Goals
Challenge
Viirl was launching a new product in a crowded, low-trust space.
Most messaging in the industry is feature-heavy and generic—while the real concern for business owners is simple: lost revenue from missed or mishandled leads.
Solution
Instead of leading with product features, the campaign focused on emotional triggers and real frustrations:
- Fake Leads – Visual metaphor (mustache = fake) highlighting industry distrust
- $0 Revenue: Simple, high-contrast messaging showing the cost of poor lead handling
- Speed Matters: Emphasizing response time as the key differentiator
- Concept-Driven Visuals: Clean, bold layouts designed to communicate instantly across platforms
- Product Integration: Supporting visuals to reinforce functionality without overwhelming the message
Design Approach:
- Typography: Bold, high-contrast headlines built for fast scanning
- Color: Blue for trust, black/white for clarity and contrast
- Tone: Direct, slightly irreverent—speaking with the audience, not at them
- Execution: Built for adaptability across static and motion formats