Hi, I'm Gwen

Creative Director | Visual Strategist | Design Lifelong-er

I’ve spent two decades designing, directing, and deconstructing the way people see, feel, and act in response to brands.

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Hello@to.me

Brand Research

Visual Presentation

Services

Multi-Channel Campaign Creative

My style? Strategic as hell, curious by nature, sharp where it counts. I believe good design respects intelligence. Great design amplifies it.

Brand Identity

Blend of artistic intuition with strategic insight to craft a visual identity that goes beyond aesthetics.

Visual Storytelling & Presentation Strategy

Blend of strategic thinking and artistic finesse to craft a visual story that goes beyond a powerpoint.

From pixel-perfect production work to high-level brand strategy, I've sat in nearly every creative chair — and I use that range to lead teams, shape campaigns, and push ideas that actually move the needle.

Works

Delta Home Services

Client site design

Lead Close Pro

Multi-channel marketing campaign

Branding

Business card designs

Verdo

Marketing site design and build

About Me

Hi

I'm

Gwen

I’ve spent 15+ years in the creative industry and every one of them has made me a little more strategic, a little more stubborn, and a lot more clear on what good creative work is actually for.

I’ve led visual strategy and execution across campaigns, brand overhauls, product launches, and messy middle-of-the-night decks that needed to win hearts by morning.

I’m a designer by trade, a creative director by experience, and a compulsive problem-solver by nature.

My approach? Make the idea undeniable. Make the system scalable. Make the creative team feel like they’re building something worth defending.

When I’m not directing creative, I’m digging into presentation strategy, brand ops, or design systems — the invisible structures that hold creative work up when it needs to last longer than a pitch cycle.