Brand-aligned business card design with custom production specs for both internal and client-facing roles.
The Goal
The goal was to create a tactile extension of the Viirl brand — a card that didn’t just carry contact info but delivered impact, authority, and polish in under 3 seconds. We wanted the cards to stand out in the hand the way our creative work stands out in the market.
Details
The Client:
VIIRL
Role:
Creative Director / Print Designer
Involvement:
Web Interface, Prototyping
My Approach
I designed a set of business cards rooted in material intelligence and bold simplicity. Each decision — from color to texture to layout — was meant to mirror Viirl’s core identity: clean, modern, and unexpectedly sharp.
Versions Designed
Details
Black-on-black Spot UV: Minimalist, slick, and memorable for high-level networking. Bold typography with raised gloss to give presence without shouting.
Viirl Blue Letterpress: Signature blue stock with debossed logo pattern and white screen print — warm, elevated, and brand-forward.
Die-cut detail cards: Incorporating the Viirl “V” mark as a cutout for high-engagement handouts. Paired with a texture-rich matte finish to emphasize tactility.
Printer Used: RockDesign
Production specs included:
- Spot UV gloss
- Letterpress debossing
- White ink on colored stock
- QR code integration
- Die-cut branding elements